Product Standards Guidelines

Publisher Service -

Introduction

The purpose of product standards is to offer our customers the best possible products to make their shopping experiences comfortable so they will want to return frequently and buy more products from the companies that sell through CurrClick. These standards are not attempting to control the content of any products, but to set specifics for presentation which will be to the benefit of publishers, customers, and CurrClick.

The quality of products, from all publishers, is the key component of the quality of the store. If customers purchase products which are disappointing to them, then eventually (whether after one purchase or several) they will stop shopping at CurrClick sites. The best way to avoid this is for publishers to put together high-quality products and then offer accurate and detailed information about them, to enable customers to find what they want and make informed purchasing decisions.

There are three main components to the presentation of any product:

  1. The cover
  2. The product description
  3. The product preview.

PRODUCT PRESENTATION

COVER

A customer's first impression about a product on any of the CurrClick sites usually comes from a thumbnail of the cover image.

These appear on the front page of the site when a product is new and in various contexts throughout the life of the product. Ideally, a product should be able to be clearly recognized even when its cover is seen merely as a thumbnail. Therefore, the cover of any product needs to both represent the product well and be appropriate for display to the general public.

The 'cover' of an electronic product is somewhat of a misnomer. In fact, the 'cover' graphic is not necessarily present in the product at all! The cover, as displayed at CurrClick, might be the graphic that is actually used on the cover of a print version of a text product, or it might be a graphic prepared to resemble such a cover even though no print version is done. Some short products might simply showcase the title on the first page of text and use that as a 'cover.' A publisher with a compilation of artwork might make a 'cover' by adding the title to a single piece of artwork, or make a collage of several pieces to indicate some of what is included in the product. The publisher of an audio product might put together a colorful graphic for the sole purpose of presenting the product's title anywhere the 'cover' thumbnail needs to appear.

In preparing cover images, publishers should strive for a professional appearance. This does not mean that all artwork or graphics must be prepared by someone who is a professional artist. However, publishers should keep in mind that product covers represent their business to the public, and should strive to have those covers represent them in the best way possible. This may include (but is not limited to) using art which is well done, having a legible product title, showing a distinctive logo for the company or product line, and arranging all these elements in a pleasing fashion. The overall effect should be to attract customers' eyes, and give them confidence that the product will be high quality. 

Please note: Covers with a white background must have a colored border. 

Cover images should be 350 to 900 pixels wide (larger images, closer to 900 pixels wide, are better), in JPG format, and in 8.5 x 11 or A4 portrait aspect ratio. For quicker load times of your cover images, please try to keep their file size under 200kb.

Good Cover Examples

Award winning graphics are great, but not every cover has to have them in order to catch a customer's attention. Creativity and a little skill can make many styles of cover successful.

Presidentscover.jpg     ChristmasTreecover.jpgChineseNewYearcover.jpg     Physicscover.jpg

 

 

PRODUCT DESCRIPTION

The product description is the most important component in selling a product to a customer. It should be complete - telling the customer what he or she needs to know about the product - accurate, and clear. Incomplete or unclear product descriptions can result in disappointed customers, which is detrimental for all companies that sell on CurrClick.

The product description is not the best place to quote blocks of text from a product. Instead, display some pages from the product in the product preview (see below) and use the description to tell about the product. The "Set Up a Title Listing" or "Edit a Title Listing" form encourages the entry of several important pieces of information by providing boxes for author, artist, and number of pages. The "Product Page Text" on the form is the place to put anything else potential customers should know. For instance: Is the product a unit study, a supplement to a well known curriculum, or does it touch on a popular topic? If it is a supplement, what is the suggested age range? Does the product include everything needed to begin? Or, are additional books and supplies needed? Are lessons laid out in a day by day format? In what ways might a purchaser use the product?

If the product has specific requirements or value-added components, this is the place to mention them.

Is it software, usable only with certain programs? Point that out clearly; don't bury the fact in the text. Also spell it out - don't rely on people recognizing anything other than the most common abbreviations or acronyms out of context. Is it necessary to print the product in order to play? Make that specific, so customers know in advance, before they make their decision to purchase.

Point out if the product has an inksaving version to print, or a screen-friendly version, set in landscape instead of portrait orientation. The text could also reiterate key points - such as the author or page count - so customers have more than one chance to take in that information.

We do not currently allow offsite links within a title's description text, but can make exceptions to that on a case by case basis. One exception to this is that titles that are only categorized in the Publisher Resources category may contain external links in their title descriptions. If you have questions, please contact your Publisher Relations representative.

PRODUCT PREVIEW

The product preview is the place to really show off the product, and there are several different ways to provide one.

Products in the form of a PDF (or more than one) can use the In-Page Flash Preview or the Full-Size PDF Preview, either of which can be automatically generated through CurrClick according to the product's settings. For other types of products, the publisher can create a custom preview, as a PDF, which customers can download.

In addition, audio previews are possible.

If using an automatically generated preview, be sure to carefully consider which pages to include; using the default settings is easy but not always appropriate. For instance, showing pages 2-7 (the default) might include the title page, table of contents, two pages of introduction, and the first two pages of text. These may or may not be the pages that best display the essence of the product to customers.

Please note again that products must be in the form of a PDF document to use the automatic preview tools.

PRODUCT ACTIVATION

When a product is new, it receives exposure on the front page of the sales sites. It is important that all publishers have the opportunity for their new products to receive this exposure, so new releases are limited to two per day per publisher.

If a publisher wishes to release more titles than that in a single day, there are at least two ways to handle the situation.

  1. Contact CurrClick and let them know about the multiple releases. CurrClick staff will back-date the activation date of the additional products, resulting in them not appearing as new releases. Notification should take place either before or immediately after the products are uploaded for sale, so that this change can be handled as quickly as possible.
  2. The publisher can use the "Date product should be available for sale" feature on the "Set Up a Title Listing" or "Edit a Title Listing" page to stagger the release of products that would otherwise be available at the same time. More sales are made by having regular releases than by releasing a large number of products at the same time, so this can be a valuable option.

Please Note

CurrClick.com reserves the right to deactivate any product which is presented in a way that does not adhere to these standards, or which otherwise diminishes the overall quality of the shopping experience for customers. At its discretion, CurrClick may reconsider such an action if the product or its presentation is later modified so as to meet the standards.

 

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